The Chartered Institute of Marketing

Our 12 month program based upon the Professional Marketing Standards developed by The Chartered Institute of Marketing (CIM), builds practical skills in operational marketing management and broadens participant’s strategic perspective. IPM was accredited as a study centre for the Chartered Institute of Marketing in May, 1997

Partners:

• The Chartered Institute of Marketing (Great Britain)

IPM offers two CIM programs:

The Professional Diploma in Marketing – for those interested in the marketing process at an operational level, it teaches the necessary operational skills for marketing management

Program Structure

UNIT: 1 THE MARKETING PLANNING PROCESS

UNIT: 2 DELIVERING CUSTOMER VALUE THROUGH MARKETING

UNIT 3: MANAGING MARKETING

UNIT 4: PROJECT MANAGEMENT IN MARKETING

Chartered Postgraduate Diploma in Marketing – for those aspiring to work at a strategic level, it teaches the latest effective strategy and planning skills

Program Structure

UNIT: 1 EMERGING THEMES

UNIT: 2 ANALYSIS AND DECISION

UNIT 3: MARKETING LEADERSHIP AND PLANNING

UNIT 4: MANAGING CORPORATE REPUTATION

Language of instruction:

English